5 questions about blogging
Dec 28, 2023 4:27:11 GMT
Post by account_disabled on Dec 28, 2023 4:27:11 GMT
Lately I happened to review some articles of a client, which had not given results, and already from some titles I realized that there were several problems to be solved. Reading the texts, some issues came to light that I believe are common to many bloggers, even those who use the blog as a means to make themselves known and acquire customers - who should have studied at least the principles of online communication . When writing a blog, simply writing is not enough to get feedback. If on the one hand blogging is also - and above all - spontaneous, personal communication, on the other this communication takes place on the web, which has its own rules - the online readers themselves have imposed some of them, albeit unconsciously. 1 – The context: summarize the topic in a short sentence What is the context of this article? Simple: blogging questions.
What about my previous article? Reasons for writing genre fiction. And what about the one before? The basic services of a publishing house. So the context is the title of the article? Not really, but they could very well coincide. Context and title must be able to be summarized in a short sentence . This allows the blogger to focus on a narrow field, without risking going off track. I often read articles in which I get lost, because the blogger puts "too many irons in the fire", opening parentheses Special Data after parentheses, rather than getting straight to the point: when I read online, I don't want to waste time. 2 – The titles of the articles: sensationalistic, but not too much The titles of blog articles are particularly close to my heart, because - I repeat it every time - from the title the reader immediately understands what he will read in the post.
A good title makes the difference on Google search results: this is why it must be written carefully. If you want to write an article against the latest translation of The Lord of the Rings , you can't title it “That's Not the Way!”, because that title can refer to literally any topic. If you really care about that expression, come to a compromise: “New translation of Tolkien's Lord of the Rings: that's not how it goes!” By sensationalistic I mean a title that works , that makes sense, that gives the reader all the information about what he will read. At the same time it must be a truthful title, which delivers what it promises. 3 – The structure of the article: making it easier for readers to read Many bloggers are enemies of structure, that is, the division of an article into a series of subtopics – therefore formatting – as you always see in my posts. I haven't always used it, my first blog posts, which date back to the end of 2005, had no subtitles.
What about my previous article? Reasons for writing genre fiction. And what about the one before? The basic services of a publishing house. So the context is the title of the article? Not really, but they could very well coincide. Context and title must be able to be summarized in a short sentence . This allows the blogger to focus on a narrow field, without risking going off track. I often read articles in which I get lost, because the blogger puts "too many irons in the fire", opening parentheses Special Data after parentheses, rather than getting straight to the point: when I read online, I don't want to waste time. 2 – The titles of the articles: sensationalistic, but not too much The titles of blog articles are particularly close to my heart, because - I repeat it every time - from the title the reader immediately understands what he will read in the post.
A good title makes the difference on Google search results: this is why it must be written carefully. If you want to write an article against the latest translation of The Lord of the Rings , you can't title it “That's Not the Way!”, because that title can refer to literally any topic. If you really care about that expression, come to a compromise: “New translation of Tolkien's Lord of the Rings: that's not how it goes!” By sensationalistic I mean a title that works , that makes sense, that gives the reader all the information about what he will read. At the same time it must be a truthful title, which delivers what it promises. 3 – The structure of the article: making it easier for readers to read Many bloggers are enemies of structure, that is, the division of an article into a series of subtopics – therefore formatting – as you always see in my posts. I haven't always used it, my first blog posts, which date back to the end of 2005, had no subtitles.