HOW AI-POWERED CONTENT CREATION WILL IMPACT SEO STRATEGIES
Jan 22, 2024 8:36:15 GMT
Post by account_disabled on Jan 22, 2024 8:36:15 GMT
I was surprised to see a few months ago when I attended the Brighton SEO Conference that much of the discussion was focused on artificial intelligence (AI) content and the possible benefits and drawbacks that computer generated content could bring to our industry. The Web Summit in Lisbon last year was also packed with startups exploring AI-based content solutions. However, is their product market fit? Why is AI Content Important for SEO? Let's look at the impact, challenges, and opportunities that AI content offers. The audience was faced with many problems and more questions than could possibly be answered during Matt Bennett's excellent presentation on artificial intelligence at BrightonSEO.
It was also nice to meet John Mueller, who works on Google's Central Search team Job Function Email Database and is essentially responsible for responding to autonomously generated content. AI, which is rapidly evolving, can play an important role in SEO strategy by identifying opportunities such as related keywords. In addition to other services, its algorithms and speed can help firms streamline procedures and improve the accuracy of keyword research, competitor analysis, and search intent research. Although AI content has advanced significantly, as we will see, it is still not fully functional. THE CURRENT STATE OF AI CONTENT CREATION In a recent Agency Collective study of 64 content agencies, 65% of respondents said they were already using AI technology to some extent, and 29% said they had used it in a production project. GPT-3, an autoregressive language model that uses deep learning and text mined from the web to generate human text based on 175 billion factors, is currently leading the way in AI content development. The example below shows how it can take common clues such as "once upon a time" and turn them into fully formed logical content that is often indistinguishable from texts written by human authors.
Will Google allow the use of AI for content creation and SEO strategies? This is the key question. Last August, Google announced the debut of a new algorithm change called the Helpful Content Update. With this change, a new ranking signal is introduced and will have a negative impact on websites that provide a lot of content that is either not useful to users or has little added value. With this policy, “consumers will have greater confidence that they will see more original and useful information created by people for people, rather than information created solely for search engine traffic,” including AI-generated content. Essentially, Google will accept AI-generated content to the extent that it is useful to humans, which should be the goal of any company that interacts with users. However, if the main purpose is to manipulate search results, we will penalize it. According to John Mueller's recent statement, "If you use machine learning technologies to create your content... it is still auto-generated content, and to us (Google) that means it is still against the Webmaster Guidelines." Google cannot consistently penalize AI-generated content because it cannot be automatically detected. However, this does not mean that they will not exist in the future.
It was also nice to meet John Mueller, who works on Google's Central Search team Job Function Email Database and is essentially responsible for responding to autonomously generated content. AI, which is rapidly evolving, can play an important role in SEO strategy by identifying opportunities such as related keywords. In addition to other services, its algorithms and speed can help firms streamline procedures and improve the accuracy of keyword research, competitor analysis, and search intent research. Although AI content has advanced significantly, as we will see, it is still not fully functional. THE CURRENT STATE OF AI CONTENT CREATION In a recent Agency Collective study of 64 content agencies, 65% of respondents said they were already using AI technology to some extent, and 29% said they had used it in a production project. GPT-3, an autoregressive language model that uses deep learning and text mined from the web to generate human text based on 175 billion factors, is currently leading the way in AI content development. The example below shows how it can take common clues such as "once upon a time" and turn them into fully formed logical content that is often indistinguishable from texts written by human authors.
Will Google allow the use of AI for content creation and SEO strategies? This is the key question. Last August, Google announced the debut of a new algorithm change called the Helpful Content Update. With this change, a new ranking signal is introduced and will have a negative impact on websites that provide a lot of content that is either not useful to users or has little added value. With this policy, “consumers will have greater confidence that they will see more original and useful information created by people for people, rather than information created solely for search engine traffic,” including AI-generated content. Essentially, Google will accept AI-generated content to the extent that it is useful to humans, which should be the goal of any company that interacts with users. However, if the main purpose is to manipulate search results, we will penalize it. According to John Mueller's recent statement, "If you use machine learning technologies to create your content... it is still auto-generated content, and to us (Google) that means it is still against the Webmaster Guidelines." Google cannot consistently penalize AI-generated content because it cannot be automatically detected. However, this does not mean that they will not exist in the future.