10 brands that adopted the circular economy in 2020

[account_disabled]

Even as the COVID-19 pandemic challenged businesses to do more to support their communities as they prepared for economic upheaval, many refused to let go of their sustainability ambitions. These 10 brands are examples of this, moving one step closer to closed-loop operations in 2020. Their example helps pave the way for a truly circular economy where nothing becomes waste. 1. Nike explores the circular economy until the Olympics According to information from TriplePundit , Nike launched a series of circular economy products this year, including a recycled content version of the Converse Chuck Taylor All-Star and an "experimental footwear collection" made from factory and post-consumer waste. But the competition apparel line for the Tokyo Olympics was arguably the crown jewel of the brand's foray into the circular economy in 2020. Although the Tokyo games were postponed due to the coronavirus pandemic, athletes representing the US, France and Brazil will compete in Nike uniforms made from 100% recycled polyester when the teams take the field in 2021, proving that Circularity does not mean sacrificing performance. 2. Burger King tests reusable packaging The fast food chain made headlines in October with the news that it plans to test reusable packaging in partnership with TerraCycle's Loop initiative.

Starting next year, Burger King will test reusable packaging for sandwiches and drinks at select restaurants in New York, Portland and Tokyo. Customers who request reusable containers will be charged a deposit, which is Europe Cell Phone Number List returned when the cups and boxes are returned to the restaurants' collection points, where they will be disinfected and put back into use. The trial is part of Burger King's goal to source all packaging from renewable, recyclable or certified sources by 2025 and follows rival chain McDonald's' initiative to trial reusable cups in the UK. 3. Loop: Circularity Expands Across the Continental United States Reusable packaging platform Loop launched in 2019, and its core product delivery model in reusable packaging has grown in popularity since then. Even though people became wary of reusable items due to the COVID-19 pandemic, Loop saw a surge in sales in 2020, and in September, its service expanded to the 48 contiguous .



Consumers are anxious in this new world, but they still want to make purchases with a purpose. If you can meet buyers where they are (which is, at the moment, at home and online) and also establish trust in the safety and hygiene of the reuse system, even in a difficult situation, what we are seeing is that consumers They still really accept it. Heather Crawford, global vice president of marketing and e-commerce at Loop. 4. Ikea launches used furniture buyback program Ikea started a large-scale furniture buyback program last Black Friday. Twenty-seven countries, including Germany, Australia, Canada and Japan, will be part of the project that Ikea is calling "Buy Back." The United States will not participate initially, although U.S. stores may join in the future, a spokeswoman said. If available, customers can receive up to 50% of an item's original price in the form of a store voucher. Unsold items will be recycled or donated to local community projects, according to the company. 5. Adidas presents fully recyclable sports shoes This fall, Adidas released a fully recyclable version of its Ultraboost athletic shoe, made from a single material with no glue. The sneakers were raffled off to interested consumers in October, but the brand plans to release a successor in larger volumes in the spring of next year. Last year the footwear giant sold 15 million pairs of sneakers made with plastic collected from beaches and coastlines in partnership with Parley for the Oceans, with plans to increase that number to 17 million in .