What people expect from companies in the recovery

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People around the world have experienced the COVID-19 pandemic differently, but there is no doubt that we have all been affected to some degree. On a very human level, it has provoked a self-evaluation, challenging us to think about what is really important and what we really need. For many of us, the crisis has changed the way we consume, who we support and buy from, and the quality of the relationships we have with our neighbors and the local community. At a global, national and local level it is evident that the crisis has accentuated social inequality. Indicators from the World Economic Forum raise fears that the economic consequences of the shutdown will only widen this gap. Has business contributed to inequality? Many people believe that yes, businesses are part of the system that has contributed to the aforementioned inequality. As the relevance and resilience of business models around the world continue to be questioned, a potentially damaging critique is gaining momentum in public opinion: Are the “business as usual” values ​​adequate for the development of a new “normal” society? Companies with a conscious connection to the world in which they operate, knowledge of the impact they have and their contribution to society, are more likely to successfully navigate uncertainty and build resilience for future change, as well as create a positive reference point in this new and more inclusive economy.

The message is clear: Around the world, despite very different cultures and experiences of COVID-19, people are demanding a fairer, more inclusive and sustainable world. And companies can lead that change. The issues that matter and the role of business The organization A Birds Eye View carried out a study of 1,000 people in the UK, France, Italy, Chile, Peru, Indonesia and Nigeria to listen to and learn about their lived experiences and understand their hopes for the future. Regardless of geographic, economic and cultural differences, people in all countries are united on the issues Bulgaria Mobile Number List that matter and on the basic principles for change: They want a recovery that does not simply resurrect the old economy, but offers a lasting response to the social and environmental challenges of our time. They expect national and local governments to lead the recovery. They want the community to assume a more important role. They recognize their personal responsibility. People around the world are united by their business expectations. They demand improvements in their environmental and social impact on the distribution of wealth in society, and in the way companies work with government for the common good. People want to improve equity and reduce inequalities People look to companies to help build a more just society. The crisis has given them a clearer appreciation of the essential workforce that drives the economy and the foundations of society; in developed countries they are health and education workers; In developing countries they are informal workers, who can make up up to two-thirds of a country's total workforce.



Everyone wants companies to improve conditions for these workers by providing fair wages and working conditions and creating safer, more inclusive workplaces. In many developing countries, such as Nigeria, creating safe and inclusive workplaces is the main requirement of companies. In Chile and France, people want companies to improve the distribution of wealth in society. It seems that the coronavirus has brought to the forefront the conversation about whether a new type of capitalism is possible. Adapt not to survive, but to thrive The COVID-19 pandemic is testing the purpose, relevance and role in society of all organizations and sectors, especially business. It has revealed the vulnerabilities of business models and highlighted the importance of strong values ​​and culture for organizational adaptability and resilience in a crisis. As Helena Wayth mentions in Bthechange: “To achieve engagement, companies must better understand the changing needs of society and the environment in which they operate. "They must listen when their customers, employees and stakeholders ask to recover human values, greater solidarity and greater respect for the planet.