The future of marketing
Feb 24, 2024 7:36:40 GMT
Post by account_disabled on Feb 24, 2024 7:36:40 GMT
The popularity of social networks is growing, and the number of registered users is increasing every day. Gartner experts conductedresearch, according to which social commerce will be the next stage after e-commerce. The demand for daytime advertising and virtual influencers will also increase. In connection with the strengthening of the privacy policy, advertisers will be forced to look for new ways to obtain user data. Will it be so? We analyze the reasons and statistical indicators in the article. Content: Increasing the volume of purchases in social networks The popularity of virtual opinion leaders in social networks B2B social marketing strategy Development of artificial intelligence and machine learning Lack of prime time Consent to the use of personal data Conclusionsocial commerce Read also :SMM trends for 2022.
What do you need to know for active promotion in social networks? Increasing the volume of purchases in social networks By 2026, 60% of Millennials and Generation Z consumers will shop on social media. The surge of activity in social networks was facilitated by Asia Phone Number List the COVID-19 pandemic. For the same reason, the volume of purchases on platforms increased. The signs of success of social commerce (social commerce) are convenience and openness, which consumers emphasize. The younger generation most often choose social networks for shopping. Marketers need to realize how important presence on platforms is, and also pay attention to this issue. The task is to simplify the customer's path to purchase. Social commerce is more convenient, which makes it easier to find products.
The popularity of virtual opinion leaders in social networks By 2026, 30% of the influence marketing budget will go to virtual experts. The number of virtual persons is growing rapidly. Such influencers are popular in Asia, the trend is gaining momentum in the USA. Virtual thought leaders with CGI appearance (computer-generated imagery — images generated by a computer) offer brands control over the exchange of messages with users. In the long run, such cooperation is cheaper than "live" influencers. In addition, with virtual characters, you can avoid scandals and disagreements typical of traditional representatives and opinion leaders. Note that in order to have hundreds of thousands of subscribers, the account does not have to exist in reality. social commerce Read also : How to run an ad on TikTok? Complete instructions for use B2B social marketing strategy By 2023, 90% of B2B social media marketing strategies will include employee advocacy programs.
What do you need to know for active promotion in social networks? Increasing the volume of purchases in social networks By 2026, 60% of Millennials and Generation Z consumers will shop on social media. The surge of activity in social networks was facilitated by Asia Phone Number List the COVID-19 pandemic. For the same reason, the volume of purchases on platforms increased. The signs of success of social commerce (social commerce) are convenience and openness, which consumers emphasize. The younger generation most often choose social networks for shopping. Marketers need to realize how important presence on platforms is, and also pay attention to this issue. The task is to simplify the customer's path to purchase. Social commerce is more convenient, which makes it easier to find products.
The popularity of virtual opinion leaders in social networks By 2026, 30% of the influence marketing budget will go to virtual experts. The number of virtual persons is growing rapidly. Such influencers are popular in Asia, the trend is gaining momentum in the USA. Virtual thought leaders with CGI appearance (computer-generated imagery — images generated by a computer) offer brands control over the exchange of messages with users. In the long run, such cooperation is cheaper than "live" influencers. In addition, with virtual characters, you can avoid scandals and disagreements typical of traditional representatives and opinion leaders. Note that in order to have hundreds of thousands of subscribers, the account does not have to exist in reality. social commerce Read also : How to run an ad on TikTok? Complete instructions for use B2B social marketing strategy By 2023, 90% of B2B social media marketing strategies will include employee advocacy programs.