Being a brand journalist in B2B: what it really takes
Mar 7, 2024 8:01:09 GMT
Post by account_disabled on Mar 7, 2024 8:01:09 GMT
The brand journalist in B2B ( Business to Business ) , unlike B2C ( Business to Consumer) , is a professional who addresses company decision makers . Since, in fact, in the B2B market the commercial exchange takes place between companies and not between company and consumer, the brand journalist or business journalist specialized in B2B moves on the same relational axis . Il Sole 24 Ore , among others, has covered the rise of brand journalism tout court , citing some best practices together with the opinion of those in Italy who are studying the phenomenon. Little or nothing, however, is found regarding B2B brand journalism on which, therefore, it is appropriate to say a few words .
Identifying the elements that unite it or differentiate it from Germany Phone Number journalism in general , and from corporate journalism in particular , can act as a stimulus for those wishing to try their hand at this profession . A profession which, like many, requires technical and transversal skills. Below, here is a list of the most important ones . The 3 hard skills of the B2B brand journalist 1. The first technical-professional competence or hard skill of a B2B brand journalist derives from belonging to the macro category. In practice, he must be a journalist , not a copywriter, someone who knows how to write well, a great communicator or even a storyteller. Simply, he must have experience in writing articles published in newspapers , preferably online ( for the reasons that will be explained later). 2. The second characteristic that should not be missing is familiarity with issues pertaining to the economic world .
A B2B brand journalist speaks to business owners, marketing managers, IT managers and all those figures who hold a top role within organizations. If the topics you usually frequent involve gossip or TV series, the transition to a completely different genre may not be easy. 3. The third hard skill is the knowledge , even essential, of SEO (Search Engine Optimization) techniques . Content now travels on the Internet and, so that it does not get lost in the sea of the web, we need to know what the main rules of search engines are. The 3 soft skills of the B2B brand journalist As regards the transversal skills or soft skills of the B2B brand journalist , first of all we need the ability to identify . The famous adage "writing is rewriting" does not only apply to works of fiction and poetry, as Raymond Carver claimed , but also to specialist texts.
Identifying the elements that unite it or differentiate it from Germany Phone Number journalism in general , and from corporate journalism in particular , can act as a stimulus for those wishing to try their hand at this profession . A profession which, like many, requires technical and transversal skills. Below, here is a list of the most important ones . The 3 hard skills of the B2B brand journalist 1. The first technical-professional competence or hard skill of a B2B brand journalist derives from belonging to the macro category. In practice, he must be a journalist , not a copywriter, someone who knows how to write well, a great communicator or even a storyteller. Simply, he must have experience in writing articles published in newspapers , preferably online ( for the reasons that will be explained later). 2. The second characteristic that should not be missing is familiarity with issues pertaining to the economic world .
A B2B brand journalist speaks to business owners, marketing managers, IT managers and all those figures who hold a top role within organizations. If the topics you usually frequent involve gossip or TV series, the transition to a completely different genre may not be easy. 3. The third hard skill is the knowledge , even essential, of SEO (Search Engine Optimization) techniques . Content now travels on the Internet and, so that it does not get lost in the sea of the web, we need to know what the main rules of search engines are. The 3 soft skills of the B2B brand journalist As regards the transversal skills or soft skills of the B2B brand journalist , first of all we need the ability to identify . The famous adage "writing is rewriting" does not only apply to works of fiction and poetry, as Raymond Carver claimed , but also to specialist texts.